![]() ![]() Thus, when picking the right email newsletter template, pay careful attention to the visual hierarchy. Researchers suggest human brains process images faster than text and that most of the information passed on to the brain is visual. Source: Vertical Response Visual hierarchy Here’s an example from Pinterest’s email campaign, for example: It helps define different sections and makes everything look a lot more organized. Good use of white space gives your newsletter room to breathe. ![]() White space creates harmony and balance - leading you from one element to another. However, if your email newsletter is crowded with excessive text, images, and links, it’s unlikely that your customers will pay attention to any of it. When you’re deciding which email newsletter template to use, you want one that is exciting and aesthetically pleasing. A mobile-friendly template means that your website visitors will have a positive experience no matter if they’re viewing your site on a desktop computer, a smartphone, or a tablet. These numbers hint at the importance of a mobile-friendly template. ![]() The open rate will depend on the target audience, product, and email type. Source: Upland SoftwareĪt the same time, Email Monday predicted that in 2021, mobile emails will be responsible for 26 to 78% of email opens. With more people reading their emails on their phones than ever before, you must use mobile-friendly email templates.Īccording to statistics by Adestra, 61.9% of email opens took place on mobile in 2019. What to look for in an email newsletter template: Below are key things you should look for when hunting for an email newsletter template. There are plenty of factors to consider when choosing the perfect email newsletter layout. We’ve rounded up some of our favorites - all you have to do is customize them with your business’s branding and messaging, and they’re good to go! What to look for in an email newsletter template In fact, there are numerous email newsletter templates that are already designed and ready to use. Who has time for design when you’re a one or two-person show?īut that doesn’t mean small businesses should give up on email just yet. Why? Because they don’t have the resources to create them. However, many small businesses struggle to develop unique and interesting email newsletters. Instead, it’s an essential part of any small business marketing strategy, and it shouldn’t be ignored or forgotten in favor of more “trendy” channels. Email is no longer a tactic for the tech-savvy. ![]()
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